China Double 11 Shopping Spree: Mabizinesi amakhamukira pamasewera kuti akulitse njira zogulitsira

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Ndi msika wina wapachaka wa Double eleven ku China - umodzi mwamisika yotchuka kwambiri ku China.Anthu akamatanganidwa kugula, ogulitsa akufufuza njira zatsopano - monga kutsatsira pompopompo - kugulitsa.Dai Kaiyi ali ndi nkhaniyi.

Ganizirani momwe TikTok adayendera Kumadzulo, Kumveka kozungulira malonda a e-commerce ndikodabwitsa kwambiri ku China.Kuthamanga kwake kumafika pachimake panthawiyi chaka chilichonse.Ndi nthawi yogula zinthu - mtundu waku China wa Black Friday.

DAI KAIYI Chengdu “Sitinathe ngakhale pakati pa Novembala, ndipo ogula pa intaneti ambiri alibe kale ndalama.Ambiri amadzudzula chimodzi mwazinthu zazikulu kwambiri zogulira pa intaneti ku China pachaka - Double Eleven.Palibe amene akusiya mwayi wopeza zinthu zochotsera pa intaneti. ”

Kulipira kachigawo kakang'ono ka ndalama monga kubweza, mutha kutseka kuchotsera pazinthu kuyambira zodzoladzola mpaka zida zanzeru.Makasitomala amatha kuwona zinthuzo kudzera pakusaka.Izi zimawapatsa chidziwitso chabwino cha zomwe akulipira, chifukwa chake ma brand akhala akufulumira kuchitapo kanthu, kutengera chitsanzo ichi ngati gawo lofunikira pofikira makasitomala.

LU SHAN Wachiwiri kwa Purezidenti, Raidy Boer Fashion Garment Co., Ltd "Ndikuganiza kuti izi zikukula mwachangu, ndipo ndili ndi chidaliro chonse pazatsogolo la malonda a e-commerce, tapeza ndalama zopitilira 20 miliyoni zogulitsa. pa chaka kudzera live-kukhamukira yekha.Malinga ndikuwona kwanga, si nkhani ngati mabizinesi ayamba kuyenda, ndi nkhani ya liti. ”

Kupanga zochitika zenizeni kukhala zosavuta komanso zosangalatsa kumapangitsa kuti malonda a e-commerce akhale osangalatsa kwa ogula ndi ogulitsa.Koma, sizili zopanda pake.

LIU SIYAN Wothandizira Wapampando wa Bungwe, Sheme “Ndikuganiza kuti choyipa chake ndikuti sitingathe kuwonetsa momwe luso lathu ndi zida zathu zilili.Tidaitanitsa zikopa ndi kristalo kuchokera kutsidya la nyanja, koma zinthu zofewa sizingamveke chifukwa ogula pa intaneti sangathe kuzigwira kapena kuyesa nsapatozo pawokha. ”

Mabizinesi ambiri akuviika zala zawo m'madzi kwa nthawi yoyamba, ndipo pali zovuta zambiri zomwe zatsala kuti azindikire monga kugulitsa omwe akupikisana nawo, kukulitsa magawo amsika kapena kungopeza malo m'bwaloli.

DAI KAIYI Chengdu “Ndizovuta kuima, ndithudi.Koma pafupifupi palibe amene angakane kuti kusintha kwa malonda a e-commerce kuli pamlingo wapamwamba.Popeza ogula akuwopa kuphonya malonda, ogulitsa salola kuti mpata uliwonse ugulitse momwe angathere. ”

Zambiri zikuwonetsa kuti pofika kumapeto kwa 2020, opitilira 60 peresenti ya ogwiritsa ntchito intaneti ku China amawonera mitsinje, ndipo pafupifupi 40 peresenti yaiwo amatenga nawo gawo pazogula pa intaneti.

Wofufuza wa CUI LILI, Katswiri wa E-Commerce, Shanghai University of Finance and Economics "Pakadali pano, otsogola apamwamba kwambiri ku China akutenga gawo lalikulu pamsika pankhani yotsatsa malonda a e-commerce.Izi zikunenedwa, mitsinje yamkati ikadali gawo lofunikira kuti mabizinesi azithandizira malonda, chifukwa amafunikira njira zokopa chidwi pa intaneti, ndikuzisintha kukhala magalimoto oyenda m'masitolo awo a njerwa ndi matope. ”

Kupeza chidwi pamasewera ogula ndikosavuta kuposa masiku wamba, koma ngakhale chaka chino "chochititsa chidwi" kugulitsa kale, akatswiri akuti mabizinesi omwe akufuna kutembenuka kwapaintaneti kuchokera ku Double Eleven adzakhalabe ovuta.Dai Kaiyi, CGTN, Chengdu, Sichuan Province.


Nthawi yotumiza: Nov-12-2021